© 2023 by Julie Sampson

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JEWELRY BRAND EXTENSION

Jewelry brand extension for the FRAME. The book includes consumer and trend research, collection costing, a media kit, a product launch plan, and a promotional plan. This project highlights my skills in public relations, marketing and event planning. Created for FASM 430, Professional Portfolio Practices, at the Savannah College of Art and Design.


CREDITS

Jewelry designer: Ian DeLisle // Photographer: Adriana Rosario

Models: Faith Newton & Nick Erickson

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