This jewelry brand extension was created for fashion brand A.L.C. This book covers a brand overview, the state of the industry, the collection overview, tech packs, manufacturing and marketing. This project highlights my skills in marketing, styling, product development, and costing.  Created for FASM 310, Private Label Product Development, at the Savannah College of Art and Design.


Production team: Julie Sampson, Nadia Egipciaco

Jewelry Designer: Ian Delisle

Photographer: Adriana Rosario

© 2023 by Julie Sampson

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