DRAPER JAMES X SCAD
Collaborated in a team with Draper James, a southern lifestyle brand founded by Reese Witherspoon, through SCAD, to develop fashion concepts for a "Mommy and Me" capsule collection. My role was on the Marketing Team where I developed social media gifs, an event plan that could translate to any location, and a lookbook and fashion film.
This highlights my skills in event design, creative direction, and social media.
The capsule collection designed by our class has since been put into production. Find out more about the collaboration with Draper James on their Blog!