This mock buying plan was created for Alice and Olivia sportswear. This book covers a brand analysis, industry analysis, fashion and consumer trends, a 6-month buying plan, and store plans. This project highlights my skills in layout design, buying, and consumer research. Created for FASM 245, Retail Buying Simulation, at the Savannah College of Art and Design.
TEAM: Julie Sampson, Kelly Hippenmeyer Logan Flanders, Whitney Dore